Flagship service · Fractional CGO
Executive growth leadership - without hiring a full-time executive.
A Fractional Chief Growth Officer engagement gives you Big Tech-caliber growth leadership installed inside your business. Jim Acuff joins your leadership team on a fractional basis to own the growth agenda: strategy, sales, marketing, AI, and the operating rhythm that makes it all work.
What it is
A seat at your leadership table.
A Fractional CGO is a senior operating executive who owns growth - revenue, pipeline, marketing performance, and the sales and marketing operating model - on a part-time, ongoing basis. You get the judgment, network, and discipline of a full-time growth executive at a fraction of the cost and commitment.
This is not project consulting. It is executive leadership - continuous, accountable, and reported to the CEO and board.
CEOs & founders
Ready to scale but not yet ready - or able - to hire a full-time CGO.
PE portfolio companies
Need executive-grade growth leadership installed quickly to hit an investment thesis.
Boards & investors
Want a seasoned operator inside the business, reporting on growth with candor.
What's included
The engagement, in six components.
Monthly executive advisory
Structured cadence with the CEO and leadership team - agenda-driven, not ad hoc.
Leadership team participation
Active seat at the leadership table. Growth is represented in every strategic decision.
Board & investor reporting
Board-ready growth narratives, KPI dashboards, and quarterly business reviews.
Growth planning & KPI ownership
Annual and quarterly growth plans with named owners and measurable targets.
Sales & marketing alignment
One growth motion - pipeline, forecast, and campaigns operating from a shared plan.
AI as a growth lever
Practical AI applied where it accelerates the funnel, not where it looks impressive.
Engagement model
Structured. Ongoing. Accountable.
A typical Fractional CGO engagement runs 6-12 months with a defined cadence, clear deliverables, and named growth KPIs. Scope and time commitment scale with company stage and objectives.
Explore a Fractional CGO engagement- 01
30-day onboarding
Deep-dive into the business, revenue engine, team, and market. Baseline established.
- 02
Growth plan
90-day and annual growth plan agreed with the CEO. Board-endorsable.
- 03
Weekly operating rhythm
Standing time with sales & marketing leadership. Pipeline, campaigns, forecast.
- 04
Monthly executive review
Progress against KPIs. Trade-off decisions surfaced. Investment recommendations.
- 05
Quarterly business reviews
Full growth narrative for CEO and board. Course corrections agreed.
- 06
Annual re-plan
Fresh growth strategy set for the following year, informed by market and results.
Outcomes
What good looks like after 12 months.
A board-endorsable growth strategy with named owners and quarterly milestones.
Sales and marketing operating from one plan, one pipeline definition, and one forecast.
A modernized go-to-market motion using AI where it demonstrably moves the funnel.
A leadership team that thinks and reports on growth with the discipline of a public company.
Next step
Ready to accelerate growth?
Schedule a 20-minute consultation with Jim Acuff. We'll discuss your business, goals, current process, and go-to-market strategy to develop a custom approach.